How to Get High Quality Backlinks in 2021 Free
Today you’re going to learn how to get backlinks in 2021.
In fact, the 7 strategies I’m going to share with you have helped my site rack up 368k total backlinks:
Let’s get right into the techniques.
1. Become a Source For Reporters and Bloggers (HARO)
If you want to rank on the first page of Google, you need to build backlinks from authority news sites and blogs.
(I’m talking about white hat backlinks from authority news sites and blogs.)
Fortunately, this isn’t as hard as it sounds.
All you need to do is use a free service called Help a Reporter Out (HARO).
HARO is like Tinder for public relations.
It connects people that need sources (bloggers and journalists) to people that want links and exposure (you).
And I’m not alone. In fact, I get emails like this from Backlinko readers all the time:
To be clear: this strategy takes work. And it’s not always easy.
But in my experience, it’s one of the BEST ways to build high quality backlinks at scale.
With that, let’s dive into the step-by-step process.
First, register as a source.
Next, choose a free or paid plan.
Then, keep an eye out for requests that you can contribute to.
Finally, send the journalist a VERY brief and valuable pitch.
A while back I saw a request from someone asking: “What’s the difference between graphic design and web design?”.
So I submitted this pitch:
And I got this sweet link from Rasmussen.edu (DA70 website):
Not too shabby.
And if you thought HARO was good, wait until you see our next strategy.
2. Publish “Skyscraper” Content
I’ve used “Skyscraper” content to build backlinks from authority sites like Entrepreneur.com:
And I even got a link from the GoDaddy blog:
Yup, you’ve probably noticed that they’re all linking to the same piece of content.
Well, my list of SEO tools is a piece of “Skyscraper” content.
And that page has generated 13.5K total backlinks.
But more important than that, as you just saw, many of those links are quality backlinks from authority sites.
The question is:
How can you do the same thing?
Here’s the step-by-step process:
First, find a piece of content in your industry that’s already performed well (in terms of links).
The easiest way to do that?
A simple Google search.
Just search for your keyword…
…and check out the first page results:
As you know, backlinks are a super important Google ranking signal.
So if a piece of content is ranking on the first page, lots of people have probably linked to it.
That’s step #1.
Next, create a piece of content that’s 5-10x better than what you just found.
For example, last year I noticed that most of SEO tools lists out there were “meh”.
So I decided to create something that was 10x better.
Unlike most other list of SEO tools, my post contained every tool on the market (183 tools!).
Was this piece of content easy to make? Heck no.
But it was worth it. To date, my SEO tools list has been shared on social media over 20,669 times…
Finally, promote your “Skyscraper” content.
This is KEY.
Yes, a piece of Skyscraper content already puts you WAY ahead of your competitors.
But to get the most out of your content, you need to actively promote it.
There are a million ways to promote your content.